There was a point late in Barack Obama’s book Dreams from my Father where he lost my admiration and raised doubts in my mind about his authenticity. Suddenly, the impressive, logical, impassioned, dedicated, truthful, heart-felt, intelligent and undoubtedly courageous journey of his life took a turn that seemed completely out of character, and didn’t appear […]
Continue readingWe have always been hugely influenced by images and messages. They form the bulk of our guidance system through life, but they are often subliminal.
Do you know what your business is telling the world?
When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as […]
Continue readingFor my money, it’s not so much about all the checks and balances that we put in place to try and protect ourselves, but the conviction and passion we put out there to attract what we want. Therein lies a key that a lot of businesses miss. They don’t understand the difference between corporate image and corporate identity.
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