ROI is dead – vive le Roi!

ROI is dead – vive le Roi! | Growing your Business articles | Bloggertone

“We have a great offering. We know what we’re doing. We’ll blow them away! Now, how do we promise—and then demonstrate—a fantastic return on investment?” There followed a pregnant pause. I felt it echoing throughout the digital agency/social consultancy universe. No-one seems to have figured this one out yet.

The uncomfortable vacuum was quickly filled as someone launched into an enthusiastic explanation replete with convincingly well-informed, up-to-the-minute expertise, peppered with disclaimers. Do we mention the disclaimers? I suppose we have to, but we’ll play them down. Will our competitors mention them? The meeting presses on with apparent confidence and unspoken doubts. Talk it up.  Read more…

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