I found this fascinating quote today:
When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as expendable?bloggertone.com, Bloggertone, Jan 2010
You should read the whole article.