ROI is dead – vive le Roi!

ROI is dead – vive le Roi! | Growing your Business articles | Bloggertone “We have a great offering. We know what we’re doing. We’ll blow them away! Now, how do we promise—and then demonstrate—a fantastic return on investment?” There followed a pregnant pause. I felt it echoing throughout the digital agency/social consultancy universe. No-one […]

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Seeking authenticity, weighing up autonomy, hoping for atonement

There was a point late in Barack Obama’s book Dreams from my Father where he lost my admiration and raised doubts in my mind about his authenticity. Suddenly, the impressive, logical, impassioned, dedicated, truthful, heart-felt, intelligent and undoubtedly courageous journey of his life took a turn that seemed completely out of character, and didn’t appear […]

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