Category Archives for "marketing"

No rules in the Creative Economy – interview with E Factor

The old business models don’t work in today’s socially-connected society and the traditional thinking that generated boom-and-bust cycles, conflict and dysfunctional practices has brought us to the ‘tipping point’—the limits of our own sustainability. The Creative Economy is an exciting new arena for those who see opportunity in every challenge and see creative growth as the catalyst for change.

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Seeking authenticity, weighing up autonomy, hoping for atonement

There was a point late in Barack Obama’s book Dreams from my Father where he lost my admiration and raised doubts in my mind about his authenticity. Suddenly, the impressive, logical, impassioned, dedicated, truthful, heart-felt, intelligent and undoubtedly courageous journey of his life took a turn that seemed completely out of character, and didn’t appear […]

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2 Don’t talk to me about creativity, I’ve got a business to run

When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as […]

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The bunny that outran the tiger – lessons in corporate behaviour and image

For my money, it’s not so much about all the checks and balances that we put in place to try and protect ourselves, but the conviction and passion we put out there to attract what we want. Therein lies a key that a lot of businesses miss. They don’t understand the difference between corporate image and corporate identity.

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reBlog from bloggertone.com – Smoke and mirrors: the signals we send reflect where we are

From my latest blog on Bloggertone: This was January 2010 in Dublin. I was having a meeting with a very nice man who was to be my coordinator at the Mentor Network that works with Enterprise Ireland to assist companies in their development. I should hasten to add that he thought they were a priority, […]

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2 I feel your passion, but please give me some foreplay

It’s the new disease—getting people to take notice of you on the web. I’m doing it now! You’re impressed with the catchy title, right? Whether it’s because you have a passion that you want to share, or because you simply want to make a living online, there’s an epidemic of intrusive web-junk that, for me […]

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